Wine Business Management Course

• Wine sensory analysis: Refine methodical sensory evaluation techniques, and develop blind tasting skills in order to perfect the association of grape varieties and famous wine regions
• Wine producing countries and regions 81h: Further explore exceptional wines from a the main wine producing countries including United Kingdom, Spain, Portugal, Germany, Austria, Greece, United States of America, Chile, Argentina, South Africa, Australia and New Zealand
• Gastronomy 47h: Perfect the knowledge of the interaction of matching beverages with cheeses, chocolate, pastries etc. The students will also gain experience in the Le Cordon Bleu Restaurant for wine service. They will master the personal communication and presentation skills required to advise retail or restaurant customers. The students will organize their own tasting events for their peers and selected members of the wine and hospitality industry
• Wine & Beverage management 70h: Provide students with the technical and theoretical knowledge to effectively manage a wine and beverage department. This unit focuses on the logistics, distribution and marketing within the wine and spirit industry and includes an evaluation of techniques for branding, packaging, pricing methods and consumer behaviour. Areas covered include the current trends and the statistics which helps the wine and beverage industry and businesses to make decisions around products and services. The factors affecting the delivery of a marketing package, distribution channels and evaluating the marketing planning process in the design and development of a new business opportunity. It also focuses on procurement, wine and beverage cost control systems and the processes involved in the design and preparation of a wine and beverage list appropriate to the business. The management unit focuses on such areas as, communication strategies, presentation skills, research skills and professional and career development. The student will have to create their own wine and beverage list and conduct a Market Research Report on one of the wine on offer in their wine list
• Wine tastings: Participation in various trade tastings and wine events
• Field visit to Scotland: In Term 2, students will attend a four-day trip to UK wine regions (Chiltern Hills, Essex, Kent, Sussex, Hampshire…) in which students will realise the impact of vineyard, soil, winemaking, and management decision influencing the flavour profile of a wine. The field trip to UK vineyards includes a 4 day trip to the UK with shared accommodation, transport, meals and activities

To enrol for this course you need to have successfully completed Wine and Gastronomy (Term 1)