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Preparing innovative professionals to shape the hospitality industry

Our new MSc Hospitality Innovation Management, offered in partnership with Birkbeck, is a distinctive course drawing on both academic and professional expertise to provide you with the opportunity for personal and professional development.

Hospitality businesses operate in a constantly changing industry that provides numerous opportunities for individuals and organisations. The complex and evolving nature of hospitality also provides particular challenges for businesses and traditional business models may no longer be viable. Businesses will need to embrace innovation to cater for diverse and changing consumer trends and to ensure they stay sustainably profitable.

1 intake each year: Autumn

Key information

  • 1 year, full-time
  • £14,850 pa (home students)
  • £23,220 pa (international students)
  • For finance options, please visit the Birkbeck fees page.
Classes per week:
  • 3-4 evening classes a week

Entry requirements:

  • Normally a second-class honours degree (2:2) in any subject from a UK university, or an equivalent international qualification.
  • If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with no less than 6.0 in each of the sub-tests.
  • We will review every postgraduate application on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.


  • All applications are made online directly to Birkbeck. You will receive an email to confirm that we have received your application.



With an emphasis on innovation, this master's course gives you the chance to explore these important aspects and aims to provide you with:

  • the skills required to enter a variety of management careers in the hospitality industry or to set up and manage your own hospitality business
  • knowledge and understanding of the hospitality management discipline
  • an understanding of the hospitality business environment and insight into the nature and processes of entrepreneurship and innovation
  • insights into the design and development of hospitality systems that offer innovative solutions to the industry
  • the ability to apply theoretical and professional knowledge to hospitality businesses.

On successful completion of this hospitality innovation management course you will be equipped with the knowledge, skills and tools to solve business challenges, provide solutions and become leaders in a dynamic industry.

Discover the career opportunities available by taking Hospitality Innovation Management (MSc).

Hospitality Innovation Management Master's Degree information

  • Course Structure

    You must complete modules worth a total of 180 credits, consisting of:

    • Six compulsory modules (15 credits each)
    • Two option modules (15 credits each)
    • A 10,000-word research project (60 credits)
    Compulsory modules:
    • Contemporary Issues in Hospitality Management
    • Entrepreneurship and Innovation
    • Hospitality Experience Design
    • Hospitality Operations Management
    • Resilience Management
    • Sustainability in the Hospitality Industry
    Indicative option modules:
    • Entrepreneurial Venture Creation
    • Innovation Management
    • International Business Strategy
    • International Human Resource Management
    • Introduction to Analytics and Business
    • Managing Emerging Digital Technologies
    • Principles of Accounting
    • Principles of Marketing (Postgraduate)
    MSc Hospitality Innovation Management research project:
    • Researching Workplace Practice

  • Teaching and Assessment

    At Birkbeck, almost all of our courses are taught in the evening and our teaching is designed to support students who are juggling evening study with work and other daytime commitments. We actively encourage innovative and engaging ways of teaching, to ensure our students have the best learning experience. In the 2017 Teaching Excellence Framework (TEF), the government's system for rating university teaching, Birkbeck was allocated a Silver award.

    Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

    In addition, you will have access to pastoral support via a named Personal Tutor.

    Methods of teaching on this course
    Teaching is through lectures, class and small-group discussions, student-led seminars, presentations and group exercises, individual assignments and supervised independent research.

    Teaching hours
    Our evening hours are normally between 6pm and 9pm (6-7.30pm and 7.30-9pm). Some programmes also offer teaching during the day and this will be clearly signposted to you where it is available.

    On our taught courses, you will have scheduled teaching and study sessions each year. Scheduled teaching sessions may include lectures, seminars, workshops or laboratory work. Depending on the modules you take, you may also have additional scheduled academic activities, such as tutorials, dissertation supervision, practical classes, visits and field trips. On our taught courses, the actual amount of time you spend in the classroom and in contact with your lecturers will depend on your course, the option modules you select and when you undertake your final-year project (if applicable).

    Alongside your contact hours, you will also undertake assessment activities and independent learning outside of class. The amount of time you need to allocate to study both for taught sessions (this might include online sessions and/or in-person sessions) and personal study will depend on how much you are studying during the year and whether you are studying full time or part time.

    Birkbeck’s courses are made up of modules and allocated ‘credit’. One credit is equivalent to ten hours of learning time. Modules are usually in 15, 30 or 60 credit units. A 15-credit module will mean around 150 hours of learning, including taught sessions and independent study or group work. This is spread out over the whole period of that module and includes the time you spend on any assessments, including in examinations, preparing and writing assessments or engaged in practical work as well as any study support sessions to help you in your learning.

    On our distance-learning and blended-learning courses, discussion, collaboration and interaction with your lecturers and fellow students is encouraged and enabled through various learning technologies.

    Methods of assessment on this course
    Modes of assessment include reports, presentations, essays and examinations. The final module gives you the opportunity to undertake and report on an applied research project on a topic of your choice.

  • Careers and Employability

    Graduates can pursue a range of careers in the culinary industry, including:

    • hospitality management
    • entrepreneurship and innovation
    • sales and marketing
    • revenue management
    • corporate business analyst.
    We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

  • How to apply

    To apply for this course, please visit the Birkbeck course page.

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