Course learning outcomes may be assessed via submission of a range of assessment tasks including problem-solving exercises, online tests and examinations, reports, research assignments and group projects.
1. Introduction to Tourism, Convention and Event Management:
- Introduction to Events and Conventions
- Introduction to Tourism and its Relationship to Events
- Tourism and Events – Emergence Growth and Impacts
- Event Perspectives and Stakeholders
- Event Tourism Impacts
- Event Tourism Strategy
- Case Study 1: Planning Tourism through Sporting Events
- Case Study 2: Edinburgh Book Festival
- Sustainable Event Tourism
2. Gastronomic Tourism Experience:
- Introduction to Destination Management and Marketing
- Who are the Gastronomic Tourists?
- Resourcing Gastronomic Tourism
- Shaping Influences and Trends in Gastronomic Tourism
- Motivations and Tastes of Food Tourists
- Food and Wine Tourism Providers and Innovators
- Marketing Gastronomic Products, Places and Experiences
- Regulations, Policies and Planning for Food and Wine Touris
- Environmental, Cultural and Social Impacts of Gastronomic Touris
- The Future for Sustainable Gastronomic Tourism
3. Tourism Business Planning:
- The Fundamentals of Business Planning
- The Business Plan
- Analysing the Internal and External Business Environments
- Research
- Formulating Business Plans and Strategies and Developing the Operational Plan
- Implementing the Plans
- Monitoring and Measurement
- Planning for Change
- A Critical Analysis of Current and Emerging Industry Practices
4. Major Event and Tourism:
- An Overview of Major Events and Globalisation
- A Strategic Approach to International Event Tourism
- Event Bidding
- Contemporary Issues: Ethics and Sustainability
- Growth of Cultural Events on Tourism
- Sporting Tourism – from Ancient Greece to Today
- Business Events – Major Boosts to Tourism
- Technology, Social Media and Virtual Events
- Cooperative Marketing and Sponsorship – Event Managers and Tourism Operators
- The Future of International Events and Tourism
