Undergraduate Certificate in Hospitality Marketing
100% Online

Course learning outcomes may be assessed via submission of a range of assessment tasks including problem-solving exercises, online tests and examinations, reports, research assignments and group projects.

1. Introduction to Marketing:
The purpose of this unit is to introduce students to socially responsible approaches to customer centred marketing operations within the international hospitality industry.

• Introduction to Marketing in the Hospitality Industry
• The Marketing Environment
• Consumer Behaviour
• Marketing Planning (Market Segmentation, Target Marketing)
• The Marketing Mix (The Product and Service Lifecycle)
• The Marketing Mix (Products and Pricing)
• The Marketing Mix (Position and Promotion)
• Integrated Marketing Communication Strategies
• eCommerce and Digital Marketing

2. Destination Branding and Marketing:

• Introduction to Destination Management and Marketing
• Tourism Planning, Destination Management and Marketing
• Tourist Marketing Research, Tourist Behaviour
• Destination Product Development
• Stakeholder Management
• Visitor Management
• Destination Branding
• Integrated Marketing Communications
• Tourism Markets
• The Future of Destination Management and Marketing (DMOs)

3. Media Management, Sponsorship and Evaluation:

• Introduction to Media Management
• Media Considerations for Events and Conventions
• Media and Tourism
• Sponsors and their Interests
• Partnering with Sponsors
• Developing Sponsorship
• Principles of Evaluation
• Evaluation of Tourism, Events and Conventions
• Evaluation Methods and Reporting

4. Sustainable, Cultural and Eco-Tourism:

• Introduction to Sustainable Tourism Development
• Possible Negative Impacts of Tourism Development
• Benefits of Tourism Development
• Tourism (Visitor) Management
• Carrying Capacity
• Policy Making and Planning in Tourism
• Finding Solutions for the Overcrowding Dilemma
• Quality Control Processes in the Tourism Industry
• Future Challenges in Achieving Sustainable Tourism

At successful completion of an online higher education course you will receive an AQF accredited Le Cordon Bleu Australia certificate.

Successful completion of an online certificate guarantees entry into all Le Cordon Bleu Australia Undergraduate and Postgraduate programmes and may act as a pathway to awards offered by other Higher Education Providers.

All applicants who take at least one unit of a Higher Education Certificate in 2020 will receive a 50% Le Cordon Bleu Higher Education Certificate Scholarship for the duration of their Certificate studies, even if they are completed the following year. You can complete your Certificate studies at your own pace, but be guaranteed a full Scholarship if you commence in 2020.

FEE-HELP: Available to domestic students. Check your eligibility for FEE-HELP here.

FLEXIBLE PAYMENT OPTIONS AVAILABLE: Payment per unit available. To find out more, please speak to one of our friendly representatives.