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Study with us no matter where in the world you are.

Explore key aspects of media management, sponsorship & evaluation; discover sustainable eco-tourism & quality control processes in the tourism industry; understand customer-centric marketing operations from a global context, the marketing mix & integrated communication strategies; learn about destination management and marketing, & stakeholder management.

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Supported Online Learning

This program offers a range of live (synchronous) and recorded (asynchronous) activities in its delivery. Students will join sessions and complete a range of activities each week on the learning platform, facilitated by a dedicated lecturer. If you are unable to attend, the session is recorded for you to review in your own time. We highly recommend students join all scheduled live sessions, where possible, to maximise your learning experience.

All required resources, including textbooks, for selected units are provided within each class on the learning platform. Students also have access to a range of academic skills supporting resources, academic databases for research and are also invited to program-wide drop-in sessions and socials during the term.

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Potential Careers

Potential career paths and employment prospects include working in a variety of different positions in sales and marketing, branding, customer experience management and public relations.

Certificate Details & How to Apply

  • Term Dates and How to Apply

    TUITION FEE:

    AU$8,784 for Australian students OR $6,148.80 with the 30% scholarship.

    AU$9,500 for International students OR $6,650.00 with the 30% scholarship.

    Term Dates & Prices

    Select a date
    2021
    Jul 5, 2021
    AUD 8,784.00
    Sep 27, 2021
    AUD 8,784.00
  • Course Structure (4 Units)

    Course learning outcomes may be assessed via submission of a range of assessment tasks including problem-solving exercises, online tests and examinations, reports, research assignments and group projects.

    1. Introduction to Marketing:
    The purpose of this unit is to introduce students to socially responsible approaches to customer centred marketing operations within the international hospitality industry.

    • Introduction to Marketing in the Hospitality Industry
    • The Marketing Environment
    • Consumer Behaviour
    • Marketing Planning (Market Segmentation, Target Marketing)
    • The Marketing Mix (The Product and Service Lifecycle)
    • The Marketing Mix (Products and Pricing)
    • The Marketing Mix (Position and Promotion)
    • Integrated Marketing Communication Strategies
    • eCommerce and Digital Marketing

    2. Destination Branding and Marketing:

    • Introduction to Destination Management and Marketing
    • Tourism Planning, Destination Management and Marketing
    • Tourist Marketing Research, Tourist Behaviour
    • Destination Product Development
    • Stakeholder Management
    • Visitor Management
    • Destination Branding
    • Integrated Marketing Communications
    • Tourism Markets
    • The Future of Destination Management and Marketing (DMOs)

    3. Media Management, Sponsorship and Evaluation:

    • Introduction to Media Management
    • Media Considerations for Events and Conventions
    • Media and Tourism
    • Sponsors and their Interests
    • Partnering with Sponsors
    • Developing Sponsorship
    • Principles of Evaluation
    • Evaluation of Tourism, Events and Conventions
    • Evaluation Methods and Reporting

    4. Sustainable, Cultural and Eco-Tourism:

    • Introduction to Sustainable Tourism Development
    • Possible Negative Impacts of Tourism Development
    • Benefits of Tourism Development
    • Tourism (Visitor) Management
    • Carrying Capacity
    • Policy Making and Planning in Tourism
    • Finding Solutions for the Overcrowding Dilemma
    • Quality Control Processes in the Tourism Industry
    • Future Challenges in Achieving Sustainable Tourism
  • Accredited Qualification & Pathways

    At successful completion of an online higher education course you will receive an AQF accredited Le Cordon Bleu Australia certificate.

    Successful completion of an online certificate guarantees entry into all Le Cordon Bleu Australia Undergraduate and Postgraduate programmes and may act as a pathway to awards offered by other Higher Education Providers.

  • Scholarships

    30% Scholarship:

    30% scholarships available for any course for January and April intakes. Students must enrol in at least one subject to be eligible. FEE-HELP is available with this offer.

     

  • FEE-HELP & Payment Options

    FEE-HELP: Available to domestic students. Check your eligibility for FEE-HELP here.

    FLEXIBLE PAYMENT OPTIONS AVAILABLE: Payment per unit available. To find out more, please speak to one of our friendly representatives.

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