Course learning outcomes may be assessed via submission of a range of assessment tasks including problem-solving exercises, online tests and examinations, reports, research assignments and group projects.
1. Introduction to Tourism, Convention and Event Management:
The purpose of this unit is to introduce accounting concepts and skills to enable students to interpret financial reports and apply budgeting processes.
- Introduction to Events and Conventions
- Introduction to Tourism and its Relationship to Events
- Tourism and Events – Emergence Growth and Impacts
- Event Perspectives and Stakeholders
- Event Tourism Impacts
- Event Tourism Strategy
- Case Study 1: Planning Tourism through Sporting Events
- Case Study 2: Edinburgh Book Festival
- Sustainable Event Tourism
2. Business Law for Tourism and Events:
- Introduction to the Australian Legal System
- Contract Law
- Negligence, Civil Liability Legislation and Insurance
- Innkeepers’ Doctrine and Liquor Licensing Law
- Employment Law
- Work Health and Safety (WHS) and Workers Compensation
- Discrimination Laws, Workplace Bullying and Harassment
- Part 1: Consumer Protection and Unfair Business Practices
- Part 2: Consumer Protection and Restrictive Trade Practices
- Business Structures and Principles of Agency
3. Event Concepts, Scope and Objectives:
- Stakeholders in Events
- The Host Organisation
- The Host Community
- Introduction to Sponsorship
- Introduction to the Role of the Media
- The Event Team, Participants and Spectators
- Sourcing Events
- Creating the Event Concept
- Evaluating the Event
- The Role of Event Management
4. Convention and Event Planning and Operations:
- The Importance of Planning
- The Strategic Planning Cycle
- Process and Scope of Event Planning
- Implementation of the Plan
- The Role of the Convention and Event Industry
- Recognition of Events Management as a Profession
- Leadership and Organisational Culture
- Management of Events
- Operations and Logistics
- Monitoring and Evaluation
