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New Online Undergraduate Certificate in Food Merchandising! Study with us no matter where in the world you are.

Understand key processes of food production and product development including contemporary food and wine product development; explore customer-centric marketing operations from a global perspective including marketing planning, the marketing mix, and integrated communication strategies; discover the principles of restaurant design & how to research and apply target markets.

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Supported Online Learning

The program will be accessed via our online learning platform offering interactive and supported learning from Le Cordon Bleu Australia expert lecturers. Students will access eBooks, academic databases and video conferencing tools. 24/7 Access to learning materials.

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Potential Careers

Potential career paths and employment prospects include working in a variety of different positions in product design, restaurant design, consultancy for hospitality projects or businesses, food retail and wholesale, branding and marketing, and business development.

Certificate Details & How to Apply

  • Term Dates and How to Apply

    Next intake date to be confirmed. Please register your interest by filling out the form below and one of our friendly representatives will be in contact with you shortly.

     

     

    TUITION FEE:

    AU$9,882 for Australian students OR AU$4,941 with the 50% scholarship.

    AU$10,687 for International students OR AU$5,344 with the 50% scholarship.

    Sorry. The information is not available at the moment.
  • Course Structure (4 units)

    1. Introduction to Marketing:
    The purpose of this unit is to introduce students to socially responsible approaches to customer centred marketing operations within the international hospitality industry.

    • Introduction to Marketing in the Hospitality Industry
    • The Marketing Environment
    • Consumer Behaviour
    • Marketing Planning (Market Segmentation, Target Marketing)
    • The Marketing Mix (The Product and Service Lifecycle)
    • The Marketing Mix (Products and Pricing)
    • The Marketing Mix (Position and Promotion)
    • Integrated Marketing Communication Strategies
    • eCommerce and Digital Marketing

    2. Restaurant Concepts:

    The purpose of this unit is to research and apply concepts in the planning and design of restaurants.

    • Restaurant Concepts and Target Markets
    • Location, Location, Location
    • Marketing
    • The Menu and Menu Planning
    • The Principles of Restaurant Design and Layout
    • Equipping the Kitchen and Bars
    • The Financial Plan and Legal Obligations
    • The Business Plan

    3. Food Merchandising:

    • Overview: Product Management in a Retail Business
    • The Decision Makers in Retail Product Management
    • Category Management
    • Selecting Products
    • Supply Sources
    • Sourcing Customer and Marketplace Information
    • Developing Personalised, Interactive Retail Relationships
    • Connecting With Consumers: Marketing For New Marketplace Realities
    • Customer-centric Strategies
    • Store Design
    • E-tailing
    • Retail Case-studies

    4. Food Production - Product Development:

    • Introduction to Contemporary Food and Wine Product Development
    • Principles and Trends in the Contemporary Marketing of Food Products
    • Value-adding
    • Law, Health and Safety: Meeting the Statutory Requirements
    • Effective Market Research (local, national, and global approaches)
    • Supply Chains and Distribution: Securing Market Share
    • Packaging: Efficiency, Messaging and Customer Appeal
    • Sustainable Product Development
    • Optimum Planning and Implementation (Case Studies)
    • Business Plan Applications
  • Accredited Qualification & Pathways

    At successful completion of an online higher education course you will receive an AQF accredited Le Cordon Bleu Australia certificate.

    Successful completion of an online certificate guarantees entry into all Le Cordon Bleu Australia Undergraduate and Postgraduate programs and may act as a pathway to awards offered by other Higher Education Providers.

  • 50% Scholarships

    All applicants who take at least one unit of a Higher Education Certificate in 2020 will receive a 50% Le Cordon Bleu Higher Education Certificate Scholarship for the duration of their Certificate studies, even if they are completed the following year. You can complete your Certificate studies at your own pace, but be guaranteed a full Scholarship if you commence in 2020.

  • FEE-HELP & Payment Options

    FEE-HELP: Available to domestic students. Check your eligibility for FEE-HELP here.

    FLEXIBLE PAYMENT OPTIONS AVAILABLE: Payment per unit available.

Register your Interest

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