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Study with us no matter where in the world you are.

Understand key processes of food production and product development including contemporary food and wine product development; explore customer-centric marketing operations from a global perspective including marketing planning, the marketing mix, and integrated communication strategies; discover the principles of restaurant design & how to research and apply target markets.

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Supported Online Learning

This program offers a range of live (synchronous) and recorded (asynchronous) activities in its delivery. Students will join sessions and complete a range of activities each week on the learning platform, facilitated by a dedicated lecturer. If you are unable to attend, the session is recorded for you to review in your own time. We highly recommend students join all scheduled live sessions, where possible, to maximise your learning experience.

All required resources, including textbooks, for selected units are provided within each class on the learning platform. Students also have access to a range of academic skills supporting resources, academic databases for research and are also invited to program-wide drop-in sessions and socials during the term.

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Potential Careers

Potential career paths and employment prospects include working in a variety of different positions in product design, restaurant design, consultancy for hospitality projects or businesses, food retail and wholesale, branding and marketing, and business development.

Certificate Details & How to Apply

  • Term Dates and How to Apply

    TUITION FEE:

    AU$9,882 for Australian students OR AU$4,941 with the 50% scholarship OR $6,917.40 with the 30% scholarship.

    AU$10,687 for International students OR AU$5,344 with the 50% scholarship OR $7,840.90 with the 30% scholarship.

    Term Dates & Prices

    Select a date
    2021
    Apr 12, 2021
    AUD 9,882.00
    Jul 5, 2021
    AUD 9,882.00
    Sep 27, 2021
    AUD 9,882.00
  • Course Structure (4 units)

    1. Introduction to Marketing:
    The purpose of this unit is to introduce students to socially responsible approaches to customer centred marketing operations within the international hospitality industry.

    • Introduction to Marketing in the Hospitality Industry
    • The Marketing Environment
    • Consumer Behaviour
    • Marketing Planning (Market Segmentation, Target Marketing)
    • The Marketing Mix (The Product and Service Lifecycle)
    • The Marketing Mix (Products and Pricing)
    • The Marketing Mix (Position and Promotion)
    • Integrated Marketing Communication Strategies
    • eCommerce and Digital Marketing

    2. Restaurant Concepts:

    The purpose of this unit is to research and apply concepts in the planning and design of restaurants.

    • Restaurant Concepts and Target Markets
    • Location, Location, Location
    • Marketing
    • The Menu and Menu Planning
    • The Principles of Restaurant Design and Layout
    • Equipping the Kitchen and Bars
    • The Financial Plan and Legal Obligations
    • The Business Plan

    3. Food Merchandising:

    • Overview: Product Management in a Retail Business
    • The Decision Makers in Retail Product Management
    • Category Management
    • Selecting Products
    • Supply Sources
    • Sourcing Customer and Marketplace Information
    • Developing Personalised, Interactive Retail Relationships
    • Connecting With Consumers: Marketing For New Marketplace Realities
    • Customer-centric Strategies
    • Store Design
    • E-tailing
    • Retail Case-studies

    4. Food Production - Product Development:

    • Introduction to Contemporary Food and Wine Product Development
    • Principles and Trends in the Contemporary Marketing of Food Products
    • Value-adding
    • Law, Health and Safety: Meeting the Statutory Requirements
    • Effective Market Research (local, national, and global approaches)
    • Supply Chains and Distribution: Securing Market Share
    • Packaging: Efficiency, Messaging and Customer Appeal
    • Sustainable Product Development
    • Optimum Planning and Implementation (Case Studies)
    • Business Plan Applications
  • Accredited Qualification & Pathways

    At successful completion of an online higher education course you will receive an AQF accredited Le Cordon Bleu Australia certificate.

    Successful completion of an online certificate guarantees entry into all Le Cordon Bleu Australia Undergraduate and Postgraduate programs and may act as a pathway to awards offered by other Higher Education Providers.

  • Scholarships

    30% Scholarship:

    30% scholarships available for any course for January and April intakes. Students must enrol in at least one subject to be eligible. FEE-HELP is available with this offer.

     

  • FEE-HELP & Payment Options

    FEE-HELP: Available to domestic students. Check your eligibility for FEE-HELP here.

    FLEXIBLE PAYMENT OPTIONS AVAILABLE: Payment per unit available.

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