Course learning outcomes may be assessed via submission of a range of assessment tasks including problem-solving exercises, online tests and examinations, reports, research assignments and group projects.
1. Accounting for Management:
This unit provides an overview of the accounting material needed to support managers in the making of decisions, combining the necessary amount of financial accounting knowledge to serve as foundation for using managerial accounting techniques. The unit gives background information about the regulatory context of financial accounting, covering the relevance and significance of fundamental accounting conventions and the requirements of financial reporting through the financial statements. Analyses then lead into managerial accounting techniques that can inform business decisions, covering cost assessments, revenue optimization techniques, and analysis of financing decisions. The unit will enable managers to communicate with an accounting professional and to analyse and interpret accounting information.
2. Risk and Contingency Management:
Risk Management of organisations is about minimising adversity and maximising the probability that business can continue to operate in periods of unavoidable adversity. This unit examines the definitions, contexts, and theoretical frameworks relating to crisis and risk management. Through conceptual and case material, students analyse key aspects of risk management such as foundation principles, the differences between strategic and tactical risk, and emerging issues in risk management. Students will conduct a risk and vulnerability analysis on an organisation, an industry sector, or tourism destination, and develop critical insights into emerging issues and concepts in crisis management.
3. Service Quality Management:
Service quality management is the process of managing the quality of services delivered to customers according to their expectations. It assesses how well a service has been given in order to identify problems and correct them to increase customer satisfaction. This unit examines how to strategically manage a service orientated organisation to ensure effective quality management and the delivery of service excellence. Participants will evaluate contemporary hospitality-related consumer behaviour and the implications for changing guest expectations in a global context. Students will analyse new consumer behaviour models, including the characteristics of internet consumers, and the internet’s role in shaping hotel guest expectations.
4. Marketing Management:
Marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders. This unit employs an integrated marketing management framework, studying marketing in its local and global context. The study materials have been designed with a view to applying the principles of marketing management across a wide range of organisational contexts. In particular, emphasis is given to the integration of marketing concepts into coherent marketing and organisational planning. The unit also provides a foundation to effectively manage a marketing function and to establish an organisation’s future marketing direction, with a strong emphasis on ethical considerations when analysing marketing processes in organisations.
