The Bachelor in Culinary Art and Business will prepare graduates to create, practice and manage a world-class culinary business in a globally competitive environment. This innovative degree programme focuses on developing knowledge and appreciation of fine food and wine in a paddock-to-plate context, and ensures graduates can successfully apply these skills in a range of business oriented culinary settings. Students will learn to conceptualise, create, promote, commercialise and manage the culinary product or service in a global context.
Internationally, there are few degree programmes that combine expertise in culinary practice with critical reflection on the culinary arts, management and business skills. This is seen as a market gap for which there will be high demand (Lashley, 2004).