Course learning outcomes may be assessed via submission of a range of assessment tasks including problem-solving exercises, online tests and examinations, reports, research assignments and group projects.
1. Research for Business Decision-Making:
This unit aims to provide students with an understanding of the range of concepts and techniques associated with both qualitative and quantitative methods of research that assist business decision-making. Student will be introduced to evaluating appropriate methods of doing particular types of research and will apply some of these techniques in activities and projects. The major objective of this unit is to equip students to identify, discuss and formulate a business research problem, including the selection and application of appropriate research approaches and methods of inquiry, and to present their results in such a way as to add value to organisational planning and operations.
2. Risk and Contingency Management:
Risk Management of organisations is about minimising adversity and maximising the probability that business can continue to operate in periods of unavoidable adversity. This unit examines the definitions, contexts, and theoretical frameworks relating to crisis and risk management. Through conceptual and case material, students analyse key aspects of risk management such as foundation principles, the differences between strategic and tactical risk, and emerging issues in risk management. Students will conduct a risk and vulnerability analysis on an organisation, an industry sector, or tourism destination, and develop critical insights into emerging issues and concepts in crisis management.
3. Service Quality Management:
Service quality management is the process of managing the quality of services delivered to customers according to their expectations. It assesses how well a service has been given in order to identify problems and correct them to increase customer satisfaction. This unit examines how to strategically manage a service orientated organisation to ensure effective quality management and the delivery of service excellence. Participants will evaluate contemporary hospitality-related consumer behaviour and the implications for changing guest expectations in a global context. Students will analyse new consumer behaviour models, including the characteristics of internet consumers, and the internet’s role in shaping hotel guest expectations.
4. Successful Hospitality Project Design:
The aim of this unit is to provide a learning experience that will introduce the fundamental processes and structures for initiating and planning projects in the hotel and hospitality industry. Students will explore various aspects of designing a hospitality-related product or service, drawing on a broad spectrum of project management techniques, business planning skills and knowledge, strategic thinking principles and analytical skills. Students will learn the importance of situational understanding within a design and business context, with the emphasis on balancing functionality, budgetary constraints, quality and aesthetics. Students will create a simulated strategic project, including activities and resources scheduling, timeline and milestone indicators, financial budgeting and risk minimisation contingencies.
