Bangkok Airways and Le Cordon Bleu Dusit Launches the “Blue Ribbons with a twist – Tie it up for Christmas" campaign
Bangkok, Thailand / 21 November 2018 – (Today) Bangkok Airways joins hands with one of world’s most celebrated culinary institutions - Le Cordon Bleu Dusit, and has organized a press conference for the “Blue Ribbons with a twist – Tie it up for Christmas” campaign in order to welcome the Christmas festival season in high style. The press conference was held at the Demonstration Room 1, Le Cordon Bleu Dusit, Bangkok.
Mr. Songkrot Palakawong Na Ayutaya, Director of Corporate communications of Bangkok Airways said, “Over our 50th anniversary year, we have been involved in numerous campaigns with various brands to celebrate, as well as to thank our valued passengers for their patronage. This collaboration with Le Cordon Bleu Dusit is one the campaigns that we hope will impress our passengers. This collaboration not only showcases the best of both brands; Boutique lounges of Bangkok Airways and the world-class cooking and pastry expertise of Le Cordon Bleu Dusit -- but it also demonstrates how two brands from different businesses can work together and offer something creative.”
“As part of the campaign, we will offer specially macaroons exclusively crafted by Chef Frederic Legras of Le Cordon Bleu Dusit to our passengers during the Christmas festival. These Christmas-inspired macaroons will be available in Bangkok Airways Lounges (Domestic and International) at Suvarnabhumi Airport on the 23rd, 24th and 25th of December 2018,” added, Mr. Songkrot.
Mr. Michel Peters, Joint Venture Director of Le Cordon Bleu Dusit said, “Since we, Le Cordon Bleu, and Bangkok Airways, are both using Blue Ribbons to indicate our level of luxury and dedication, I felt moved to capture this essence and make it the conceptual heart of this collaboration. Our pastry chef, Chef Frederic Legras, and his team have prepared three exclusive flavors for Bangkok Airways passengers to get in the Christmas spirit, which are, Banana Crunchy, Chocolate Raspberry, plus Lime and Coconut. We hope that Bangkok Airways passengers will enjoy these tasty Christmas treats courtesy of Le Cordon Bleu Dusit and Bangkok Airways”.