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What Will I Learn?
 Content has become an essential marketing tool for food, wine  companies, restaurants, cafes, hotels, events and destinations, start  ups and small businesses accross food, tourism and gastronomy  businesses. 
This  course is designed to help you understand the different types of  content in the market today, and how to use content to engage a  customer. You will learn how to determine who your customer is and how  to speak to them. How to design a content strategy, how to write content  for print, online, including website and social channels. Create  content that resonates with customers. 

Personalise your study experience by interacting with your instructor and fellow participants. See above for the next delivery date for the premium option.  

Course Structure

Learn how to what is content and how to create a good Social Media content for successful websites and accounts in your business.

Weekly topics include:
This course will appeal to business owners, professional content  writers looking to expand their audience, and bloggers keen to move into  paid content creation.

Course Introduction

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