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Strengthening our International Connections

Le Cordon Bleu New Zealand is proud to be a part of more than 35 schools in over 20 countries around the world. Our collective ability to provide the finest quality culinary education across the globe has resulted in our graduates being able to find success wherever they go. Despite the great advancements in video calls and online communications, providing a personal face-to-face connection will always be the strength of hospitality. Andrew Lee, Marketing Director of Le Cordon Bleu New Zealand, tasked himself with applying this approach to our many close international partners and Le Cordon Bleu family. 

Andrew initiated his marketing campaign in Southeast Asia with a series of training sessions for key agents in Bangkok in April. This visit included comprehensive programme training aimed at strengthening collaboration with the Le Cordon Bleu Hub Thailand team, who is closely managing indirect channels in the market with both professionalism and a personal touch.

Le Cordon Bleu alumna, Chef Q's demonstration class was successfully conducted in Hanoi on the 17th of April.

His journey continued in Vietnam, a market with significant potential for LCB New Zealand. Recognising the need for heightened engagement in this market, Andrew sees the establishment of a separate Hub in Vietnam as advantageous. Additionally, he explored opportunities to establish a feeder channel, such as partnerships with VET Institutes and culinary-focused high schools, to further penetrate the education sector. In Ho Chi Minh City, Andrew conducted a series of meetings and student-facing sessions to nurture stronger business relationships, particularly with the Faculty of Tourism and Hospitality Management at UEF. In Hanoi, the first demonstration session for LCB New Zealand was successfully held, featuring LCB alumna Chef Q, a renowned plant-based chef in the region.

Currently in Bandung and Jakarta, Indonesia, Andrew is promoting LCBNZ’s flagship programme, the Bachelor of Culinary Art’s and Business (BCAB). Within less than a year, Indonesia has emerged as the top source market for this programme. His focus includes engaging with prospective students and parents through workshops, demonstration sessions, talks with LCBNZ alumni, and participation in various fairs. A primary goal of activities in Indonesia is to optimize conversions for the upcoming August intake of BCAB while simultaneously generating leads for the 2025 intakes.

We look forward to welcoming Andrew’s return to Wellington, home of Le Cordon Bleu New Zealand.