Wine Fundamentals & Sales

The Wine Fundamentals and Sales diploma provides a variety of expertise on the art of tasting, the discovery of French and European wine regions and the promotion of wine products. This will provide fundamental skills in this field to professionals in culinary arts.

This programme teaches the art of tasting, the discovery of French and European wine regions and the promotion of wine products and provides the fundamental skills for professionals in the culinary arts.

Lessons are given by Le Cordon Bleu Paris Chef Sommeliers Teachers along with professionals from the wine sector.

At the end of the programme, students carry out an internship of two consecutive weeks in the field of wine sales.

Acquired skills:

Develop fundamental and important knowledge in order to understand wines
To be able to create an advisory relationship with the customer within diverse sales contexts
Acquire the necessary professional knowledge to interact with producers and major wine brands
Know how to adapt to the culinary arts and associate/pair selected wines
Be able to budget for a menu, services and costs
Organize purchases and inventory
Understand how a business operates and its requirements

Who is this programme for?

People working in the restaurant industry, in the kitchen or service seeking to learn about wine.
People with a professional project in wine sales.
Professionals in the culinary arts seeking to acquire technical knowledge to market wines.

Key Information

Prerequisites

All applicants must be aged 18 years or older.
The programme is open to beginners, Experience in wine or practical knowledge is not required.
Applicants must possess a baccalaureate or equivalent.
Fluency in reading, writing and speaking English (minimum TOEIC Level B1 test)
An admission interview is necessary to validate the application.

Intakes: April, July.
Teaching Method: Practical & theory classes. Visits and meetings with professionals.
Languages: Classes are taught in English.
Diploma awarded: The Diploma in Wine Fundamentals & Sales is awarded by Le Cordon Bleu International Foundation.

Possible careers: Waiter, catering butler, wine merchant, wine and spirits department manager in supermarkets, brand or wine estate ambassador.

Details of the programme

Programme content
During this programme, students will:
- Acquire wine knowledge and oenological culture
- Gain a repertoire of products and labels
- Develop skills in marketing wine products to various targets
- Learn to advise customers
- Understand the particularities of each beverage
- Learn to manage a wine menu
- Master food and wine pairings
- Learn the techniques in wine service
- Learn the necessary concepts to manage a wine cellar
Duration and Tuition Fees

Duration: 3 months

Tuition fees: €7,900. These fees include the application fee (€500), learning material, equipment and all activities (conferences, visits and educational events).
Intake dates and apply

Term Dates & Prices

Select a date

2022

Apr 4, 2022 - Jun 24, 2022 ( Standard )

€ 7,900.00

Jul 4, 2022 - Sep 23, 2022 ( Standard )

€ 7,900.00

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Wine Fundamentals & Sales

Details of the programme

Term Dates & Prices