Induction - 5 days
Designing a strategy – 10 days
- Concepts and methods of strategic analysis
- Business simulation game
- Strategies in the hotel and restaurant industry
- Marketing for the sector
- Digital Marketing
Positioning and building a business – 14 days
- Luxury - brand, designing and positioning services in the the hotel and restaurant industry
- Business development
- Managing customer loyalty and relations in the sector
- Design thinking: building a restaurant concept at the Palace of Versailles
Managing and controling performance – 15 days
- Accounting and financial indicators
- Basis of the financial diagnosis and cash flow management
- Managing performance: cost analysis - budgets and indicators
- Business plan
- Real estate investment / property management / decorating and highlighting spaces
- Revenue management and yield management
- Taxation
Motivating teams and shaping one's leadership – 12 days
- Managing human ressources in the sector
- Sociology of the industry's organisations
- Leadership and team building
- Managing quality and processes in the industry
- Negotiation
Understanding the environment's complexity to develop a company – 12 days
- Labor law and legal environment of the sector
- Corporate law and the leader's estate
- Creating a business (project)
- CSR: the company, a key stakeholder for a responsible and sustainable development
- Managing crises and risks
Develop an international understanding – 8 days
- Study trip and tours of innovative concepts
- Cross-cultural management and cultural stakes
10 conferences with major players in the sector
The MBA program includes a mandatory study trip during the first quarter of the training.
Goals of the study trip:
- Uniting the students as a group
- Discovering news restaurant and hotel concepts in situ
- Meeting heads of companies and concept designers and sharing their experiences
- Understanding the needs of an international business and tourist customer base
- Understanding the challenges of cross-cultural management
