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Le Cordon Bleu News, 11/13/2014
The French art of living with Le Cordon Bleu and Atout France
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November 13 2014

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The French art of living with Le Cordon Bleu and Atout France
Le Cordon Bleu Paris and Tokyo schools are participating in the second part of Joshikai 2014, which was launched in November by Atout France in partnership with Air France and Look JTB.

The aim of this campaign is to promote the French art of living and France’s tourist attractions, particularly those in Paris, the city of light and capital of romance, gastronomy and culture, to Japanese women.

The French art of living, pastries, window-shopping and wine discoveries will take pride of place in a series of articles published on influential blogs, on the Rendez-Vous en France website, and on Atout France Japan’s social networks in November and December 2014.

The specific aim of this campaign is to encourage Japanese women to visit Paris and the Ile-de-France.  It will also provide partners with the opportunity to showcase their products and services in the fields of gastronomy, shopping and fashion.

A number of events were planned, including 3 bloggers visiting Paris between November 11 and 16 2014.  During their stay, the bloggers took part in a Culinary Workshop at Le Cordon Bleu Paris school on November 13.  Founded in 1895, Le Cordon Bleu Paris offers a range of world-class training programs in Cuisine, Pastry, Wine and Restaurant Management.  The school’s location in the heart of Paris, the birthplace of gastronomy, makes it the ideal place to learn the culinary arts whilst also being able to discover French culture.

During the workshop, the 3 bloggers, who are specialized in a variety of fields such as fashion, luxury, gastronomy and tourism, made braised sole, cockles and grey shrimp, and vegetables cooked in a cocotte.  The culinary workshop was orchestrated by Le Cordon Bleu Paris Chef Instructor, Franck Poupard.  Following the workshop we will, of course, share the bloggers’ experiences and their feedback with you!

 View the photos:
Galerie photos

For more information

Le Cordon Bleu Paris
  Email or use the online form
  Call +33 (0) 1 53 68 22 50
  Address 8, rue Léon Delhomme
75015 Paris

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