The official signing ceremony of the new agreement between Le Cordon Bleu and Central Food Retail took place on November 15th 2013. This agreement heralds a key new partnership in retail between these two impressive brands. A range of Le Cordon Bleu's gourmet foods and products will now be avaliable in Thailand, sharing the fine appreciation of gastronomy and L'Art de Vivre, the art of living well.
The official signing ceremony was attended by Mr. Andre Cointreau, President and CEO of Le Cordon Bleu International and Mr Alistair Taylor, President, Central Food Retail, Thailand.
The Le Cordon Bleu range of gourmet foods and products will appear in Central Food Halls and selected Tops Market across Thailand from mid-2014. To come will also be a range of locally manufactured food products, licensed by Le Cordon Bleu that will be a premium product range named "Collection des Chefs". A range of ultra-premium "Cordon Bleu " branded and endorsed fresh food products will also be available, positioned at the highest level of Central Food Retail's "Private Label" range including Central Food Retail's "Cooking For Fun" and "My Choice" brands.
Central Food Retail Company Limited is Thailand's largest supermarket chain operating supermarkets under the names of Central Food Hall, Tops Market, Tops Super, Tops Daily, SuperKoom, and SuperKoom Wholesale with 118 stores nationwide.
Central Food Retail was recently awarded the "Produce Retailer of the Year Award 2013" in recognition of the outstanding fresh produce at Central Food Hall and Tops market by Asia Fruit Magazine and Asia Fruit Logistica. This latest accolade was awarded after numerous recognitions including "The Best Food Store in Asia", which positioned Central Food Retail Co., Ltd. as the "Number 3 World's Greatest Food Retailer" by The Grocer Magazine, including "Top 10 To Watch Global Food Retailer" by The Institute of Grocery Distribution, UK and reader's choice of "Trusted Brands" by Reader's Digest Magazine, Thailand.
Le Cordon Bleu celebrates this significant partnership bringing quality brands together with quality products and foods. With over a 100 years of excellence and tradition, Le Cordon
Bleu is excited to share the premium taste of classical French cuisine, patisserie and boulangerie with this regional product offering.
Celebrating culinary excellence is a hallmark of Le Cordon Bleu, one of the world's leading institutions for teaching culinary and hospitality excellence. Since Le Cordon Bleu opened in Paris, France in 1895, the organisation has earned fame and respect for maintaining the highest standards of culinary excellence and teaching globally. Today, Le Cordon Bleu is present in more than 20 countries with over 53 schools, and is attended by 20,000 students of 70 nationalities every year.
Le Cordon Bleu is delighted that these gourmet foods and products will be enjoyed by gastronomes throughout Thailand in partnership with Central Food Retail.