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Eat Your Words by Le Cordon Bleu

An Immersive Introduction to Food Writing for Media

If you have an appetite for food writing, Le Cordon Bleu is offering a unique way to interact with the Melbourne Food & Wine Festival—a two-day course designed to help kick-start your career in gastronomic journalism.

Run by experienced food and travel journalist Justin Bergman, the course will provide budding writers with detailed instruction on how to develop ideas that food editors will love and craft compelling stories for publication. Students will cover events as part of the MFWF and have their stories published online, receiving invaluable feedback from a seasoned editor.

There will also be a chance to meet acclaimed chefs, winemakers and other culinary figures, such as the former editor of Lucky Peach, Chris Ying.

  • Cost: $478 including booking fee
  • Duration: 2 Days
  • Date: Saturday 17th and Sunday 18th March 2018
  • Time: 9.00am to 4.00pm
  • Location: Hotel Lindrum, Melbourne
  • Student Requirements: Students must bring a computer with Word software or compatible to submit articles.
  • Entry Requirements: No prior knowledge or experience is required

Contact australia@cordonbleu.edu for further information or see the Melbourne Food & Wine Festival Website.

Justin Bergman in a blue suit standing in a kitchen

Justin Bergman

Justin Bergman is a long-time Asia/Pacific correspondent for Monocle magazine and has been a regular food/travel contributor to a variety of publications, including The New York Times, Time magazine, New York magazine, Modern Farmer, among others. He's travelled far and wide in search of unusual food stories, trekking to remote western China to report on the emerging wine industry in the Gobi Desert, visiting the kitchens of Estonian chefs seeking to create a new culinary identity in the former Soviet republic, and meeting the street food hawkers taking part in the first World Street Food Congress in Singapore. Justin has also taught classes in Magazine and Travel Writing as an adjunct professor in Stanford University’s Continuing Studies Creative Writing program.

Course Structure

The workshop runs each day from 9am – 4pm and consists 5 hours of tuition, comprising lectures and guest speakers, writing workshops and editing coaching sessions, over 2 days (1-2 hours in the morning and 1-2 hours editing in the afternoon)

AIMS/ OBJECTIVES (OF THE COURSE)

  • Develop practical skills for writing for food media
  • Gain valuable feedback from a working journalist
  • Learn how to develop original ideas and angles to pitch to editors
  • Network with and interview people ‘behind the scenes’ at Australian food events
  • Write a minimum 2 print-worthy articles about the event
  • Hear from local food writers and guest speakers
  • Enjoy the event from a whole new perspective

Day 1

  • 9am – 10am Introduction
  • 10am – 11am – Workshop
  • 11am – 3pm – Students are given media access to cover festival events and interview various festival participants. Participants get a genuine taste of what it’s like to work in food media by submitting daily stories to post on a specific event blog.
  • 3pm – 4pm – Students submit written work for editing/ coaching sessions

Day 2

  • 9am – 5pm
  • 9am – 10am – Workshop 3
  • 11am – 3pm – Students are given media access to cover festival events and interview various festival participants. Participants get a genuine taste of what it’s like to work in food media by submitting daily stories to post on a specific event blog.
  • 3pm – 4pm – Students submit written work for editing/ coaching sessions
  • 4pm - Graduation Drinks & Nibbles – presentation of Certificates

Who is the programme for?

  • Passionate foodies
  • Aspiring writers and restaurant reviewers
  • Freelance writers, bloggers and social media content creators who want to write about food/ wine in original and delectable ways

What qualification will I gain?

  • A Le Cordon Bleu Certificate of Participation will be issued to all participants

Assessment

  • Each afternoon students will be asked to submit written work for editing and coaching.

Course Credit

  • No course credit will be given for this workshop.

Campus Location

  • Students will be based at the Hotel Lindrum for tutorials and will then disperse across Melbourne to attend events they wish to write about.

Term Dates & Apply

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