Le Cordon Bleu News, 06/04/2009
FCLstyle.com, an online-only home furnishings and accessories boutique inspired by all things French, opened its digital doorway on June 3, 2009. FCLstyle.com combines the strong heritage and influences of French design through the centuries with the design enthusiast's personal style, passion points, and bold visions.
Each of the five collections is highlighted by a colorful icon inspired by one of its pieces, editorial-worthy imagery and design ideas. By dividing its merchandise into five lifestyles categories with an emphasis on accessories at both high and low price points, FCLstyle.com is taking into account the challenges of marketing to the 25 to 39 year-old demographic by appealing to each visitor's personal style and budget.
Bohemian: Needlepoint florals, tasseled fabrics, and romantic furnishings create an eclectic look that is perfectly imperfect.
Classique: Classique combines neo-classical design with the whimsy of laurel leaves and wreaths. Mix them together and create a Classique Blend.
Crème Fraiche: With sugar cube-shaped ottomans and a chocolate leaf armchair, Crème Fraîche will satisfy everyone's sweet tooth.
Country Chic: Country Chic blends the simple elegance of Provencal design with atypical shapes and materials. Warning! Roosters’ feathers may ruffle.
Naturelle: Naturelle is for the Organique. Eco-friendly fabrics, foliage frames, and wooden planters will transform your living room into a green house.
FCLstyle.com, sister company to Le Cordon Bleu and Pierre Deux, helps transports visitors into the past, get inspired by the present and discover an infinite number of design possibilities. Unfortunately, FCLstyle.com merchandise is only available in the U.S.
Please visit the website at www.fclstyle.com.